Prepared by AI Studio for Sensodyne SEA

Scale. Localise.
100% On Brand.

We understand Sensodyne. We can localise across Southeast Asia. And we can do it at scale — without losing a single brand guideline.

7
SEA Markets
5
Languages
1
Brand Voice
Brand Understanding
We know what makes
Sensodyne win.

We studied the data across every Sensodyne account in SEA — and every competitor threatening market share.

🧊

Food Triggers Are #1

Ice cream, coffee, laksa, som tum — every top-performing video starts with a food or drink trigger.

77M views — ice cream hook (ID)
🗣️

Local "Pain Words"

"Ngilu" in ID & MY. "เสียวฟัน" in TH. Instant emotional connection and #1 search trigger.

900× Malay vs English
⚗️

Science Is the Moat

NovaMin, "no hydrogen peroxide", 60-second relief — clinical credibility Colgate cannot replicate.

14.8M views — MOA content (TH)
⚔️

The Purple Threat

Colgate Purple Serum: 321M+ views in Indonesia alone. We counter with Clinical White.

321M+ Colgate whitening (ID)
⏱️

15s Sweet Spot

All 100M+ videos are 6–15s. Our strategy is built around this format.

125M views — 6s format (TH)
📣

KOLs Are Essential

KOL content generates 1,672–5,417× more views than organic. Every market needs a local face.

5,417× KOL multiplier (MY)
Scale
One concept.
Every market covered.

Each video is engineered to localise — same story, different language, local food triggers, regional cultural context.

1
Concept
→
7
Markets
→
∞
Scale
Localisation In Action
Same concept. Completely local.

Not subtitled. Re-built — right language, right food, right cultural framing. Hit play.

🇹🇭
Thailand
Thai
"เสียวฟัน"
🇮🇩
Indonesia
Bahasa
"Ngilu"
🇲🇾
Malaysia
Malay
"Ngilu"
🇸🇬
Singapore
English
"Sensitive"
🇵🇭
Philippines
English
"Ngilo"
🇹🇼
Taiwan
Mandarin
"酸痛"
🇻🇳
Vietnam
Vietnamese
"Ê buốt"
1
Clinical White — Coffee Stains
Same whitening story. Localised language, captions, and product name per market.
Counters Colgate Purple (321M+ views)
← Same concept · Three markets →
Indonesia
🇮🇩
Indonesia
Bahasa · Gentle Whitening
Malaysia
🇲🇾
Malaysia
Melayu · Clinical White
Singapore
🇸🇬
Singapore
English · Clinical White
2
Repair & Protect — Ice Cream
The proven #1 food trigger (77M views). Localised with regional ice cream culture and language.
77.1M view benchmark (ID ice cream)
← Same concept · Three markets →
Indonesia
🇮🇩
Indonesia
Bahasa · "Ngilu makan es krim"
Malaysia
🇲🇾
Malaysia
Melayu · "Ngilu makan ais krim"
Singapore
🇸🇬
Singapore
English · Repair & Protect
3
Complete Protection — The Arsenal
Triple-market deployment. Same concept, three completely different languages.
3 markets from 1 master video
← Same concept · Three markets →
Malaysia
🇲🇾
Malaysia
Bahasa Melayu
Philippines
🇵🇭
Philippines
English
Vietnam
🇻🇳
Vietnam
Tiếng Việt
100% On Brand
Every frame is Sensodyne.
✦

Product-Specific, Never Generic

Every video leads with a specific SKU. Product-specific content outperforms generic by 10–50×.

✦

Clinically Credible Tone

Clinical-yet-approachable voice. No gimmicks, no trend-chasing — just proven hooks.

✦

Compliant Benefit Claims

"60-second relief", "No hydrogen peroxide", "NovaMin" — only substantiated claims.

✦

Haleon Visual Standards

Sensodyne blue. Clinical white space. Product hero shots. Built from approved guidelines.

Data-Driven
Built on real performance data.

Every decision backed by verified metrics across SEA.

🇹🇭 Thailand — Celebrity Food Travel124.8M
Sensodyne's highest-ever single video.
🇮🇩 Indonesia — Ice Cream "Ngilu"77.1M
Food trigger + pain word.
🇮🇩 Indonesia — Coffee Sensitivity61.5M
Basis for Clinical White concept.
🇹🇭 Thailand — Educational MOA14.8M
Science content works.
🇸🇬 Singapore — KOL Clinical White7.1M
41,100× vs organic.

Scale. Localise.
Stay on brand.

We understand the brand. We can prove it across every market.

📍 Scale
🌏 Localise
✓ 100% On Brand
AI Studio × Sensodyne SEA — Confidential — March 2026